Our Know-How
The N4BRANDS group brings together 12 strong and recognized brands across four sectors. Each brand offers exceptional, carefully designed products.
In sports nutrition, health and well-being, we develop the brands Harder, X Native, Atlet , Black Protein, AM Nutrition, Les Bienfaits , Inshape Nutrition , TSE Nutrition as well as licenses like Nutrend .
In 2025, the group launched the Inshape Nutrition brand in supermarkets and convenience stores in partnership with France's leading YouTuber, Tibo Inshape. Thanks to the extensive involvement of Tibo and the N4 teams, 30 products were launched in June, including 18 innovative bars and drinks.
In retail, N4BRANDS owns the Fitnessboutique brand, France's leading retailer of fitness and sports nutrition equipment, with 115 directly owned and franchised outlets . The Fitness Equipment Business Unit includes the Fitness Doctor, Moovyoo, Heubozen, and André Martin brands.
Nutrition & Food Supplements
The Sports Nutrition and Food Supplements Business Unit regularly succeeds in shaking up the market giants by developing unique and ultra-effective formulas.
In 2025, for example, the group acquired the Atlet Nutrition brand, the French leader in endurance sports nutrition, which offers a 100% organic product range, made in France and with absolutely no controversial ingredients. N4 also took a significant stake that same year in the Les Bienfaits brand, which specializes in sublingual sprays in pharmacies.
The company also owns the Harder, So Tasty, Black Protein, X-Native and AM Nutrition brands, leaders in nutrition for athletes and active people, recognized for the quality of their ingredients, their unique traceability and their French manufacturing origin.
Finally, N4BRANDS is also behind NHCO Nutrition, which specializes in aminotherapy and is distributed in pharmacies.