Founded in 1999 in Voiron, in the heart of the Alps, its goal is to design innovative products that help everyone achieve their performance, well-being, and beauty goals.

A family business, N4Brands aspires to leave a positive mark for future generations .
Since the creation of Fitnessboutique , today the first European multi-channel channel specializing in fitness and sports nutrition, through the launch of Inshape Nutrition in partnership with Tibo Inshape, the number 1 YouTuber in France, Until the acquisition of Atlet Nutrition in 2025, the spirit of innovation and entrepreneurial audacity continued to guide the group.